BCN08: Make Google Your Bitch

Great presentation by Jon Hensaw. Hilarious and informative! You want to read this if you want more traffic to your blog!

Meaning of Bitch:

-Woman in Contempt

-Young Female in Hip Hop Culture

-Prison Slang (how Jon meant it)

Keywords & Domains Sitting in a Tree

-Google <3’s keyword centric domains

-User experience trumps keyword madness

-Buy them all and do 301 redirects

-Research your target keyword phrases (2-4 words max)

Veritcal Micro-Sites

-Focus on keywords in the domain

-Reuse/Rewrite content

-Contribute frequently (build on WP)

-Build links and text with PPC as a landing page

-Link liberally to main parent domain.

Own Competitors Traffic

-Register a keyword centric domain that includes the word reviews

-Create a review website (WP & good theme)

-Only write about your competitors

Avoid Unfollow

-with rare exception, always try to build link that don’t use nofollow

-use do follow directories

-keep track of social networks that are do follow

External Links:

-Write blog entires and articles frequently

-Link out to high quality sites

Internal Links:

-Internal linking will reinforce keywords and context to google

-make anchor text keyword specific- don’t use “click here”

-nofollow unimportant pages

Inbound Links:

-Keep an eye on nofollow links

-Advertsiing won’t help much other than to temporarily advertise

-Get keyword centric links inside content on relevant websites

Reputation Repair

-Social network profiles

-Wikipedia entry

-Create veritcal micro-sites

-create blgos that promote

-research and promote lower ranking pro-you sites

-shameless shelf promotion

Track SERPS

Google Analytics

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