Interesting presentation about Video in Marketing by Carter Harkins.
Technology that Changed the World
-Printing Press
-Photograph
-Radio
-Television
-Internet
Cheap Electronics+easier and faster web tech+ability to share and interact+free and egalitarian nature of the internet=YouTube Revolution
All websites for companies should have video.
Web Video: What works and What doesn’t?
-Generally, shorter is better (2-5 minutes)
-Avoid slick, over produced commercials.
-Engage your audience with what they want (information? Humor? Examples or Demonstrations?)
-Honesty, always Honesty. (testimonial, messages from employees, owners)
-Lure viewers to your site. (coupon offers, other videos, more details, sales, etc.)
One-Offs vs. Serials
-Serials only if you have a wealth of on going content (a great way to keep customers engaged and current)
-One-offs for most things
SEO: Remember Google owns YouTube.
Tools for Video:
-YouTube
-iMovie
-Blip.tv
-Windows Movie Maker
-Adobe Premier Elements
-Wordpress
-Flash
-QuickTime