Realy interesting presention on personal brand by Pinky Gonzales.
Elements of a personal brand:
-Appearance
-Personality traits
-Psychological attributes
-Spiritual views
-political opinions
-social associations
-occupation
Pinky’s Philosophy:
To Know yourself is to undersand your perspective on the World.
To understand your perspective on the World is to justify the strategic decisions you make for yourself and those you serve.
What’s in a name?
Some names take common things and turn them into new brands: Amazon.com, Sprint, and Apple.
Some names are so good they take over a category: Kleenex and Xerox
Band Names:
Dierks Bentley, Rascal Flatts, Prince,
Brand with in a brand:
iPod to Apple. Apple means high quality, ease of use, and cool.
Marketing Foundations:
If you don’t know who you are, we don’t know, and don’t care. You need to know to make us know and care.
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Hi Lizzie,
Thanks for taking these highlights. Almost a week later, and I’m finally getting “round to it”. Here’s a photo linking back to your blog.
http://www.flickr.com/photos/lalunablanca/2966989667/in/photostream/
(Look out for tons of traffic now! – hee hee…) Great to see you again. Safe travels and sorry we’ll be missing your smile at BarCampMemphis.
@lalunablanca